Double Your Freelancing Podcast

Advisors lead by developing a trusted relationship with prospects. This takes out a lot of traditional pitching for business and transitions to paid connections. You become more of a consultant than just a hired gun. Drew Sanocki and Michael Epstein are partners at Growthengines.io, which has grown from being brand new to generating $1 million in revenue in less than a year through retainer work. How has it gone from nothing to where it is at now in such a short period? What impact does that have on the way that it sells? Today’s topics include: Agony and pain that comes before success and figuring out a model Insights: Moving from 1-OP projects to ongoing retainers, and going to higher-end retainers To go up market practically and mindset-wise what needs to change is the 80/20 rule: 20% of clients were driving 80% of the revenue; building an agency that targets the 20% Structuring things differently to attract and convert the bigger fish; generating valuable content and marketing, and focusing offering on t