Double Your Freelancing Podcast

When your business is small, you need to carve out a niche and engage clients. Know what you can do for them, and put into words what you can deliver. You need to determine whether you want to work with others or not. How do you roadmap your business? My guest today is Matty McLain, who works for small companies and startups to help them tighten their sales process and get clients. What keeps business owners up at night and bothers them? Matty looks inside the businesses and determines how to make them better. Today’s topics include: Craft proposals based on what clients say and address their pain points Purpose of roadmapping to understand and overcome objections Hesitations that clients will hire you; frustrations over wasted research and time Create email list following that generates leads and be active in the community Pitch roadmapping via a call; create roadmapping summary of sales and marketing plan Funnel: Lead comes in; consultation; qualify client for roadmapping; pitch roadmapping; deliverable re