Double Your Freelancing Podcast

In this wrap up of Season 1, Brennan synthesizes the many insights from the first five episodes into a single step by step strategy for getting more clients. As a way to bring cohesion to the guests’ different approaches, Brennan follows the outline of DYF’s newest course, The Blueprint: Getting Clients Online. To get clients online, you’ll need to create a proper sales funnel. You’ll need to develop a service offering, validate it, set up proper marketing for it, and attract your clients. Since sales funnels can be leaky you’ll also need to look at the greater process and track where you’re losing your potential clients. You can start by thinking about what your end-goal is: a technical service offering, a consultation, a physical product sale, etc. In determining what form your end-goal will take and how to best present it, you should create a positioning statement or proposal. A good proposal takes a client’s need and merges it with the skills or services that you provide. The proposal will be a posi