Double Your Freelancing Podcast

Kev Kaye, founder of GrowthBOKs.com got into paid advertising when Facebook ads were still new. He saw untapped potential and started applying old methods to new media. In the decade since, Kev’s methods and the industry have both changed. He has sharpened his skills and built a rock solid funnel using paid acquisition, on demand webinars, and his customers’ freedom of choice. He has helped countless other independent creatives optimize their ads and in this episode of DYF Podcast, he gives insight into why you need paid ads in your marketing mix. How to use paid ads to get new clients How to create on-demand webinars How Facebook’s algorithm can work for you How to break down the value of a lead How to know if paid ads are working Kev Kaye’s first exposure to a growth engine was in 2008 when his roommate’s dad came to visit them in Florida and described his business as a hair salon marketing consultant. With such a specific niche, he was able to make a killing and showed Kev, with mathematical precisi