Double Your Freelancing Podcast

Hosted by  Brennan Dunn and  Eric Davis Show Notes Ways we have marketed our consulting services in our past. Blogging, forum posting, content marketing, and social networks. Technical blogging, business blogging, random thoughts blogging. Investing into marketing activities Products can drive consulting sales Marketing sales funnel Ask “how did you hear about me?” Difficult to track every single person from marketing source to sale Easier to track in teh aggerate based on source (e.g. Hacker News) How to determine when to focus exclusively on one channel or avenue. Know, Like, Trust Multi-touch marketing across different channels Increase your trust factor, e.g. Open Source, blogging Referrals transfer trust Diverse marketing sources are needed in case something changes to your primary marketing source. Have at least one backup source that compliments your primary one, if not two backups. Expensive conferences can be a good filter for clients who can afford your services. Asking for referrals Repeat clients