Brand Newsroom

In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques. Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories and information from an interviewee. On My Desk Sarah recommended a Forrester report on B2B marketing content strategy James recommended The Guardian’s new podcast, Today in Focus Nic shamelessly promoted his new media training service.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net