Go For Launch Rocket Fuel For Entrepreneurs

Want to know how to write a best-selling book? Believe it or not, there’s a service for that now. It’s called Book In A Box, and it is a game changer for professionals who want to write a book but don’t know how—or who can’t commit the time that is typical involved. I had the pleasure of speaking with Tucker Max, the co-founder and CEO of Book In A Box, that has turned book writing and publishing into a service. Tucker himself has written three #1 New York Times Best Sellers, which have sold over three million copies worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. Tucker admittedly has a colorful past, which is well documented. He says he tends to “slow play that” when he meets new people. “Not because I’m embarrassed or ashamed of anything, but it actually works the other way around for me,” he says. “Most people try and tell you how great they are. If you don’t do that but someone finds out o