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How do you market something when you don’t know what it is, or who it’s for? If you’re anything like me, you feel driven to create, but it’s only through the process of creation that your vision takes form. It’s only through putting that creation out into the world that you begin to realize what it means. This makes it a challenge to market your creations. If you don’t know what it is, you don’t know how to sell it. If you don’t know who it’s for, you don’t know how to speak to those people. I’m honored to have the legendary Seth Godin back on the show. His first appearance was exactly one-hundred episodes ago, on episode 77. My first conversation with Seth proved to be a breakthrough moment for me. The things Seth said to me gave me the courage to self publish The Heart to Start, as well as other, shorter books. I’m still digesting this conversation, but I think it will prove to be another breakthrough. It helped me answer a lot of questions I had from reading Seth’s most recent book, the instant classic, Th