Clarity On Fire

You’ve seen the Facebook ads promising that “you too can have your own business making six-figures from your couch while wearing yoga pants — or no pants! Just download this quick guide, and you’re on your way.” And you can’t miss the countless Instagram accounts of burgeoning entrepreneurs who (at least according to their carefully curated social media feed) seem to constantly be working poolside, traveling the world with just their laptop, and generally living it up now that they’re self-employed. Maybe you’ve even read The 4-Hour Work Week, or another one of the countless entrepreneurial books that have hit the bestseller list in recent years, promising huge payoffs and tons of freedom in exchange for just a few hours a week of running your “lifestyle business” online. In case you’re not familiar with the term “lifestyle business,” it’s the newly popular way of describing a business you create with the primary intention of it supporting your ideal lifestyle. Usually that means having location independence,