Brand Yourself

Ali Bonar is CEO and Co-Founder of Kween, a San Diego-based food company who created Granola Butter: the world's first spreadable granola. While recovering from an eating disorder, Ali launched her Instagram account @avokween, as a way to document her journey and connect with others going through similar experiences. Ali studied nutrition at UC Berkeley and currently resides in San Diego with her boyfriend and dog Squishy. As you’ll hear in this conversation, Ali is 100% herself and isn’t afraid to share openly about the ups and downs of her journey through entrepreneurship and beyond. Her realness is what build her following to over 20k before she even launched Kween. In this episode, she shares the moment she realized there were zero delicious non-nut butters on the market and how the idea for granola butter was born, the process of inventing her recipes with her two co-founders, while working full time jobs and bringing the initial products to the market, the customer response and the brand partnerships sh