Brand Yourself

Welcome back to another #OnTheRise conversation— If you’re new here, #OnTheRise is an interview series with early-stage entrepreneurs who are experiencing significant success within the first few years of launching their brands. I created this series to give you a peek at the decisions, intuitive guidance, and strategy that have empowered young business-owners to grow quicker than most. And today’s #OnTheRise guest is Elsa Valentine. Elsa is the co-founder of Innate Food, a UK-born collection of vegan superfood crackers. Ignited by her own health transformation as a teenager, Elsa wondered why all humans are not innately connected to the foods they need to thrive. And why the majority chose to eat processed foods, which are essentially accumulative poison. Later in life, it became her mission to create a healthy snack that not only contains superfood ingredients but also brings people the sensory euphoria that would keep them coming back for more— making it easy and delicious to choose something healthy over