Brand Yourself

Alison Wu is the stylist, recipe developer and lifestyle blogger behind Wu Haus. Since starting her blog in 2016 as an outlet to share her passions, she has received international recognition for her vibrant dishes and warm aesthetic. Named by Well + Good as one of the next gen of wellness, Alison also loves to curate and host national and international events, retreats and experiences that promote wellness in mind, body and spirit. She frequently partners with creatives and companies whose values align with her own and has collaborated with brands like Williams Sonoma, HAY Design, Anthropologie, Mountain Rose Herbs and Sustain. In the episode, she shares the moment she got the idea for a green ombre smoothie and how her gorgeous layered creations made her an instant IG star, how she turned her blog and IG following into her full-time gig—something that wasn’t as linear as it might’ve looked, her current thoughts on social media, why she thinks it’s so important to create healthy boundaries, and how she does