Knowledge For Men Archives

Phillip Adcock is a commercial psychologist and managing director of a number of human behavior analysis companies operating in 17 countries. He boasts some of the world’s largest organizations as clients, including Apple, Kraft, L’Oréal, Mars, PepsiCo, Nestlé, Tesco, and Procter & Gamble. He frequently appears on UK television. He lives in England. Favorite Success Quote “If the brain was so simple that we could understand it, we’d be so simple that we couldn’t”~ Ian Stewart Key Points 1. Your Brain is Wired to Fight, Flight, and Fu….Find a Mate When you seek to understand your brain, you have to realize that it takes our brains nearly 30,000 years to evolve, and for the past 30,000 years of evolutionary history, our brains have been wired for three things, fighting, fleeing, and finding a mate. Whenever you are presented with a new situation, your brain will filter it through these lenses, basically, should I fight this thing, run from it, or screw it. Whenever you are in a new and scary business, life,