Knowledge For Men Archives

Gary Szenderski is a writer, teacher, lover of life and proponent for positive change. He is a branding specialist, internationally acclaimed as an expert on the subject. He specializes in helping people and organizations navigate change and frequently speaks and writes on the topic of emerging brands and companies in transition. In addition, Gary is an award-winning copywriter and an instructor at the University of California in Irvine. He resides in Southern California and welcomes your comments. gary@bookofszen.com Favorite Quote The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”~Michelangelo Key Points 1. Always Be Willing to Aim Big and Miss Instead of Aiming Small and Winning It’s incredibly easy in life to aim for small goals. To shoot for the realistic, the things that we know we can achieve, the goals that don’t scare us, than it is to dare audacious goals that are actually worthy of the men we are. If you