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I produced my first concert at the San Anselmo Playhouse in 1979. It was the first in a series of events that has lasted 40 years. I have produced more than 300 events and participated in many hundreds more as a speaker and participant. As the producer of this many events, I have an internal map of what to do to make an event successful, the steps to create and manage the logistics of an event, and how to promote them. All Day DevOps, a live online conference I co-founded with Derek Weeks, has over 30,000 registrations yearly. This type of involvement gives me a unique perspective into why an event is successful. In the past few years, I've been sketching out a "How To.." manual on producing successful events. When the book "Building Internal Conferences" came across my radar, my first thought was "Good! Something I won't have to do." After looking through the book, I called authors Matthew Skelton and Victoria Morgan-Smith to trade stories on tips and tricks for managing successful events. You might ask y