Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

We’re just a few days away from 2017! If you’re like most business owners, you’re looking for ways to evolve your marketing strategy next year. If so, this podcast is my New Year's gift to you. Former Paper Napkin Wisdom guest Joe Calloway recommended today’s guest, and I’m so glad he did. Jane Atkinson has over 25 years of experience securing top-tier speaking gigs for Fortune 500 C-Level executives. In today’s podcast, we discuss her method that ensures success for her campaigns. Her three step process, “Ready, Aim, Fire”,which she outlines in her new book The Wealthy Speaker, provides the framework for her clients to succeed. “In the ‘Ready’ phase, we get crystal clear as to what we’re selling,” she says. Aim refers to gaining clarity around what the focus of the campaign will be, while ‘Fire’ is the execution of the campaign. All great marketing plans have a formula and Jane’s “rule of threes” framework is no different. Prior to developing this outlook, she realized the need to develop a unique process.