Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

In an age where everyone can pick up their smartphones and become an instant “expert” on any topic, how can entrepreneurs market their knowledge to their consumers? Millennial money expert and author of The Broke and the Beautiful Life, Stefanie O’Connell thinks it has a lot to do with packaging. No, she isn’t referring to big bows or pretty wrapping paper. She poses that while information isn’t propriety, experiences are.  Instead of hoarding knowledge, entrepreneurs should find a way to package their experiences in a way that’s meaningful for other people. In 2008, Stefanie was a recent college graduate, utilizing her degree in theater to travel the world and live her dream. However, due to the late 2008 recession, she was forced to return to New York. “I got a job that paid $225. While it was very fulfilling, it wasn’t exactly financially viable. I was the epitome of a starving artist,” she recalls.  After taking up a friend’s offer to read Suze Orman’s The Young, Broke & Fabulous, she became enthralle