Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

What happens when you create a venn diagram that combines discovering your passion with providing unique value and figuring out where your audience is listening? In this podcast, Rand Fishkin, founder and CEO of Moz, believes that is how you find your sweet spot.   As with most entrepreneurs, Fishkin knows a little bit about how failure can eventually inspire success. After dropping out of college in 2001, he began working with his mom at an agency where they offered clients web design and marketing solutions. However, they began drowning in debt, amassing over $500,000 from overhead expenses. In 2004, he started a blog called SEO Moz. “I spent four hours a day writing blogs. For the first year, it wasn’t really attracting anyone or resonating with a particular audience,” Fishkin recalls. But after a year of publishing blogs five days per week, eventually the audience came: SEO Moz (renamed Moz) became a credible source of information about the newest marketing phase - search engine  . In fact, the blog becam