Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle Podcast, we're talking with Jamie Harnish from Toronto. Jamie has picked a great midtown area of 5,400 condo's around Yonge and Eglinton that he's trying to dominate, and one of the challenges, of course, is that a lot of them are rental units. The reality is, the way advertising mail works in Canada means there's always some unavoidable overspill as he has to deliver to some homes that aren't in his category, so we talked about a lot of the psychology of the long game. He's making all the right moves for what he's trying to achieve, there are lots of great opportunities to split test the information he's sending. He started with a direct mail campaign in March, and digital ads in April, and we talked about the comparison and what actually happens next. This is a great episode, really looking at strategically planning to dominate. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard