Business Is Chess Not Checkers

In this episode we discuss the difference between Facebook business pages and personal profiles. These days very few people in your Facebook community will see everything you post. If you want to increase your reach and visibility you may need to think about advertising. Here are some of the points we cover: - business page v personal profile - increasing visibility - how to increase likes with promoted posts - how to find out how engaged people that have liked your page actually are - where to go to get more training on Facebook advertising   READ Trish mentioned SocialMouths - check out this free course on "10 mistakes people make on Facebook pages and how to fix them" the link is here: http://socialmouths.com/blog/get-the-free-course/ RESOURCES Here is the link for webinars on Facebook advertising with Amy Porterfield: http://www.gotowebinar1.com/453452-2?utm_source=ap.com&utm_medium=ap.com&utm_content=jsfbmauto&utm_campaign=ap.com