Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today’s episode that says - you must use this tactic VERY strategically! It’s not the only tool in your toolbox when it comes to getting your market to buy from you. Because what can happen is that you’re not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off or providing some other discount as your first idea, when you really don’t have to… and when doing so could actually HURT your business rather than help it. So you want to be really clear about WHY and WHEN you offer a discount or coupon. Because they can be AWESOME when done well… and when not done well you are essentially giving away profit you didn’t need to sacrifice. In today’s episode your hosts, Suzi Dafnis and Michelle Falzon dig deep into WHEN you might want to think about offering a discount or coupon, HOW yo