The Food Startups Podcast

Marlo Giudice landed in San Francisco by way of New York City and years of work in relationship management at digital marketing & Ad Tech companies. Once relocating, she quickly realized that her passion actually lay in baking and enrolled in a professional pastry education program. Today, she has expanded that recipe and Marlo's now sells five flavors of the contemporary twist on traditional biscotti across 10 SKUs. We had a great time talking about biscotti, the ups and downs of being entrepreneur, and food business strategy: Turning a family recipe into a business What motivated her to start her own food brand How Marlo transitioned from a digital marketing job to starting a bake shop Soft-baked biscotti The high's and low's of entrepreneurship On selling online and importance to the brand Amazon Fresh and Amazon Payments Coffee shop distribution Alternative channels to grocery Selected links from the episode: Marlo's Bakeshop Marlo's Bake Shop on YouTube Kiva Zip Loans Marlo's Kickstarter The Sweet