The Food Startups Podcast

In today's interview we talk about the paradox of choice and the power of data. As Sam Slover mentioned in the interview: "If you think of a grocery store with a huge aisle of 60+ yogurts to choose from, but each of those yogurts has a slightly different (nutritional) profile", how do you choose the healthiest yogurt to eat? Sam's company, the Sage Project, is working to make in-store recommendations based on your dietary needs and help to decipher product transparency to the end consumer. Food product labels have it's limitations. Think of a "smart wikipedia for food data". What do "all-natural" and "made in small batches" mean in terms of nutrition and the preparation of a food product? They are working with a number of retailers in Whole Foods to bring the project to reality. Listen and learn how a data-driven company is on the path to transform our shopping experience: Personalized nutrition - why it matters Sam's personal journey and how the idea for Sage came about How self-tracking has had a positive