The Food Startups Podcast

Kristen Hawley is a San Francisco-based freelance writer and editor focusing on chefs and restaurants + digital and social technology. Like a lot of freelancers, she leads a fascinating life. She has worked on creative projects with OpenTable, the National Restaurant Association, TechTable Summit, SF's Nopa restaurant, SALIDO, Upserve, and more and has a background in traditional magazine publishing (Country Living, Delish). In 2013, she started the Chefs + Tech newsletter to share news, ideas, and trends in the restaurant+tech space combining her love of lifestyle, food, and restaurants with an understanding of the current technology landscape. And her newsletter has an unprecedented open rate of over 50%! It has opened up opportunities for her in the ever-evolving digital content and communications space. Kristen answers host and listener questions: What makes an interesting story? Why does a great story become mediocre after 6 months? How do you standout and be a leader in your industry? What is the best