The Food Startups Podcast

Seth Goldman co-founded Honest® Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Thirteen years later they were acquired and are now a $160 million division of Coca-Cola. Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea and Honest Kids® is the nation’s top-selling organic children/youth beverage. The brands are carried in more than 100,000 outlets in the United States, including all Wendy’s and Chik-fil-A restaurants. It was a long, tough, and fun road to get to where they are today. One of the best food business books I have ever read, Mission in a Bottle tells their story. I interviewed Seth about the book and he responded with sage advice for emerging food startups: "I can't ask others to invest if I'm not completely invested in myself." The biggest mistakes that almost put the company under Why the company needs to shift and evolve along the way Dealing with competitors inside the tent "Creating a successful company depends on your ability to suc