The Food Startups Podcast

Ryan Wiltse was working as a CPA. Common to many guests on the show, along with his cofounder, he realized that they wanted more than the status quo; a higher calling than the "cubicle finance life". So they founded a healthy snack food company out of Brooklyn. Their first product is named ProTings, A vegetable snack with 15 grams of protein per serving. Ryan explains the "why" behind the product, the problem they solve and how they are growing the company: Marketing at fitness and bodybuilding events On nutrition label panels and balancing taste, ethics, and health Distribution strategies for the company (You can find it at Wegmans!) Usability advantages of their snack The transition from full time job to startup mode Making it work financially as a startup in NYC Why Qwest nutrition has had phenomenal growth + success The Food X Cohort - how it has helped the company Raising capital and the future Advantages of a finance/accounting background in running a food startup Selected links from the episode: Prot