The Food Startups Podcast

For every 20 lots of coffee Karl tastes, only 1 makes the cut for his final container. A direct trading coffee company requires work. It's not just visiting beautiful coffee farms. Karl Wienhold has some stories to tell. He frequently has to take longer routes to coffee farms to prevent contact with leftist guerrillas that have plagued the country for 60 years. My favorite story is Karl's effort to change a supply chain and involve rural farmers in Colombia. Learn about international trade and specialty coffee: How he learned the craft of selecting and cupping coffee Explaining the economics of coffee to the end consumer Breaking the rules, a few things that he does different Selling in the US, but living outside of it Avoiding guerrillas on Karl's coffee travels Defining direct trade and vertical direct trade Shade grown coffee and the environment The man, Jack Swilling (see his bio below) On "coyotes": intermediaries and their effect on the coffee and farmers Working through the El Nino catastrophe Select