The Food Startups Podcast

The title of the episode is a question from Bkrong, an Ede (ethnic minority group) farmer from Vietnam. Bkrong was also the host mother of Linh, cofounder of XOI company. Linh Tran and Myron Lam met on a 2013 trip to Vietnam on a research grant from Brown university. There, they discovered the Gac fruit growing in Bkrong's backyard. Upon further research, they realized Gac fruit was packed with beta-carotene and lycopene; a new superfood was born. How could they bring the Gac fruit to the U.S. and include the Ede in the process? This episode tells their story: The challenges faced by the Ede How the idea was born How to introduce an unknown fruit to the U.S. Tackling ethnic inequality via social entrepreneurship Changing the supply chain All about the Gac fruit Selected links from the episode: XOI Company XOI IndieGoGo Campaign ($34,611) Gac Fruit The Ede People Tessa Stuart Author Page