The Food Startups Podcast

Anthony Rodriguez is the founder of Lineage Interactive, A mini ad agency meets a production company. They work with Anna Rawson, David Ortiz, Chris Culliver, Amare Stoudemire, Diplo, Nas, Dwight Howard, Carmelo Anthony, Paul George, Amare Stoudemire, 8 pro sports teams, and many other athletes, musicians and actors. Lineage formally started 12 years ago with athletes who were struggling to get off the court income. He has been honing his craft since he was a kid, helping his parents build a cosmetics business that got into big box retailers like Target and Walmart. While he maintains a low profile, Anthony is a power player in digital media for artists. He's proud of his "old school" mentality around building a business that provides real value. I had a great time speaking with him and there is so much we can learn to become better entrepreneurs: How to operate in world that it is out of control The short term mindset epidemic On pain tolerance Advice for those who want to start multiple projects at once Pr