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So, what is Small Business Saturday? Well, in 2010 American Express invented it as a shopping holiday to support small businesses. In the last few years, not only has Congress officially sanctioned it as a national day, but it has completely evolved into a “shop local” movement that gives retailers nationwide a considerable sales lift. Now I know when you have shopping to do with a long list of presents to buy, it’s tempting to take the easy route and head down to the mall and shop at one of the big chain stores. And I'm definitely not against doing that sometimes.  But why not shop small every once in awhile? There's really no denying that small businesses are essential for healthy local economies. Did you know there are currently 28 million American small businesses, which account for 54% of all U.S. sales?  But unfortunately, they can at times get overshadowed by major corporations and Black Friday madness. Especially since Mom-and-pop shops don’t have the resources to pull off million-dollar promotions. S