How To Succeed Podcast

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses via CreativeLive – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. Follow her @ilisebenun and get her Quick Tips at www.marketing-mentortips.com Mike Montague interviews Ilise Benum on How to Succeed at Connecting With Content.   In this episode: Mass marketing doesn’t work anymore How to do “Bat Signal” marketing with quality content Attitudes to improve your marketing Use content to begin and develop a relationship with your prospect How to create the right content and get it in front of the right peo