Marketing Speak | Take Your Marketing To The Next Level

Today's guest, Patrick Stox, is the technical SEO for IBM and the organizer of the Raleigh SEO Meetup. He’s also a frequent writer for many search blogs and an accomplished speaker. You might not know the difference between HTTP, HTTPS, and HTTP2. But understanding the difference is more important than ever. Chrome users will soon be warned that sites using HTTP are no longer secure. How can you protect your site? You can make the switch to HTTPS. Join us to learn about SEO and development to keep your site running smoothly. Find Out More About Patrick Here: Patrick Stox@patrickstox on TwitterPatrick Stox on FacebookPatrick Stox on LinkedIn In This Episode: [02:32] - Patrick talks about the massive size of the IBM website. He then discusses some of the big issues in maintaining a site that big from an SEO perspective. [04:58] - We hear why one should use hreflang tags on their website. [07:05] - What are Patrick’s preferred tools for crawling? [07:44] - Stephan compares building a website without an SEO inv