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Shawna Kidman: "The Infrastructure of the U.S. Comic Book Industry"

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Sinopsis

This talk discusses the history of the American comic book industry during the 20th century. This medium has dominated the film and television landscape in recent years, and has come to define contemporary corporate transmedia production. But before moving to the center of mainstream popular culture, comic books spent half a century wielding their influence from the margins and in-between spaces of the entertainment business. Dr. Kidman argues that the best way to understand the immense influence of this relatively small business is through a political economic analysis. Specifically, she discusses industrial infrastructure—the aspects of our media environment that often lack public visibility, including distribution, copyright and contract law, and financing. These systems channeled the industry’s growth and ultimately gave the medium its shape. Accordingly, a closer look at the everyday intricacies of the business yields a very different kind of narrative about what comic books are and how they came to be.