Mit Cms/w

In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, and their Chinese counterparts, have formed the base for the emergence of a new creative industry: social media entertainment. Social media entertainment creators have harnessed these platforms to generate significantly different content, separate from the century-long model of intellectual property control in the entertainment industries. This new screen ecology is driven by intrinsically interactive viewer- and audience-centricity. Combined, these factors inform a qualitatively different globalization dynamic that has scaled with great velocity, posing new challenges for established screen industries, screen regulatory regimes, as well as media scholars. Social Media Entertainment: The New Industry at the Intersection of Hollywood and Silicon Valley maps the platforms and affordances, content innovation and creative labor, monetization and management, new forms of media globalization,