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Scott Donaton, "Lost Control: Marketing in the Age of Consumer Empowerment"
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:26:15
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Sinopsis
Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine talked about why user-empowerment is the key trend in business, and the ways marketers are adapting to it, including the rise of branded entertainment.
