Folk Media

Your business is in trouble. I mean it. You don't have a blog and your competition is passing you up. Or you have a blog but it hasn't been updated in months and it is starting to look like an abandoned old house on the edge of a bad neighborhood. Your problem? You need to begin to think past the 30 sec ad mentality. The foolish notion that you can create a 30 second TV spot or newspaper ad and gain a flood of new customers is dead. Yeah it still works. But that's like telling everyone at the turn of the last century that the horse and buggy still works. Only fools stuck with making horse and buggies in the face of the automobile and its rise to prominence. Blogging, podcasting, internet, online marketing? Same thing. So should you abandon all forms of traditional advertising? No way. I'm just suggesting that you think beyond the 30 second ad. Of course TV isn't going anywhere and newspapers will always be around in spite of those who would argue this point. Treating the web as a distribution or br