Project Distinct Podcast

In any organization, EVERYONE is responsible for the customer experience. However, the latest evidence clearly shows that it is of such great importance that the CEO — even the Board of Directors — must consider it as “job #1.” On today’s PROJECT DISTINCT, Scott McKain provides the evidence and reasoning behind why delivering an “Ultimate Customer Experience ®” is the single most important thing any business does, regardless of its size or number of employees. Learn more about your ad choices. Visit megaphone.fm/adchoices