Brandhook

In Episode 8 of this new podcast series, BrandHook CEO, Pip Stocks, talks with Meridian Energy Australia and Powershop Australia CEO, Ed McManus, about the importance of creating easy and quick experiences for customers - and being honest about what you can truly deliver as a brand. Ed became the CEO of Powershop Australia and Meridian Energy Australia in January 2016. Beginning his career as a medical research scientist after completing a PhD in Biochemistry, he spent several years working for one of the world’s largest pharmaceutical companies, GlaxoSmithKline. This was followed by a move into the media industry, working for realestate.com.au in roles across sales and marketing, operations, and pricing strategy. Ed then made the decision to do something that would positively impact the future of his children’s lives and sought out an opportunity in the renewable energy space. This led to his leap to Powershop, ranked by Greenpeace as Australia’s greenest energy company (2014 & 2015). Powershop gives cust