Editor and Publisher Reports

In January 2021, the Google News Initiative, in partnership with the Association of Alternative Newsmedia (AAN), the National Association of Hispanic Publications (NAHP), and the National Newspaper Publishers Association (NNPA), kicked off the GNI Ad Transformation Lab: A six month program to help Black and Latino news publishers in the U.S. and Canada advance their advertising strategies and grow digital revenue. Twenty-eight different organizations participated in the program. Over the six-month period, each publisher received coaching to address their organization’s path for business growth, including improving digital publishing tools and advertising capabilities and developing new digital skill sets. Participating publishers were advised on better methods for digital content distribution, better optimization tactics, how to maximize their digital advertising and programmatic capabilities, and most importantly, how to act on these improvements to attract more advertisers and generate incremental revenue s