Fitness + Technology

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and fitness aficionado Dan McDonogh to the show. Dan is a fitness leader with over 20 years experience and has played key roles as Program Director and Senior Manager for Group Training & Athletic Performance for several global brands including Les Mills International, TRX, and Under Armour, respectively. He currently works as the Director of Performance Programming for GoodLife Fitness where he continues to drive brand awareness, growth, and retention through education and content engagement. This episode focuses on the impact and changes in the marketplace as a result of the pandemic and how industry professionals such as Dan have responded. One Powerful Quote:  20:54: “So when you’re now delivering experiences or sessions, don’t destroy them. Make it about the reunion. Make it about it we’re now back together and give them permission to ease back into it…Take it easy and make it about the regathering and the