Tracking Wonder Podcast

We have spent the last several weeks exploring how to design memorable moments for our customers and communities, our audiences and even our families. But how do we design a life of wonder for ourselves? How do we juggle our own creative calling with the needs of our clients and communities? Is there a way to approach marketing as a craft, making it part of our path to mastery? How do we realize our best creative selves, pursuing mastery and meaning in every aspect of our lives? Today, Jeffrey explores the creative process with Srinivas Rao, the founder and host of The Unmistakable Creative Podcast and author of the recently released Audience of One: Reclaiming Creativity for Its Own Sake, and Marty Neumeier, Director of CEO Branding at Liquid Agency and author of several books, including the forthcoming business thriller SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time. Srinivas and Marty explain how they make decisions about which projects to take on, discussing the tension between what the