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#1029: MASTERS: Maria Sääksjärvi: Introduction to digital marketing

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Sinopsis

In this Episode of #LØRN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI. The first part of the course will focus on the origin of digital marketing and the biggest differences between traditional marketing and digital marketing. How to grow through experimentation and success measurement will also be revealed.Dette lørner du:interdisciplinarityCustom marketingRelevanceBusiness of manipulationExperimentationAnbefalt litteratur:Bernard Marr The Intelligence Revolution See acast.com/privacy for privacy and opt-out information.