Lørn.tech
#1004: MASTERS: Ida Serneberg: Getting Started in Digital Marketing 104
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:32:45
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Sinopsis
In the final part of our course with Ida Serneberg, Silvija asks Ida the burgeoning question: How to set up a digital marketing campaign designed to succeed? Ida explains all the components that are essential in building a successful campaign and the importance of having a solid infrastructure. She uses our company Lørn as a case study and takes Silvija through all the building blocks of successful marketing. — Define your creatives! You will learn about: Twin profiles Practicalities Added value Benefits Recommended literature How Not to Plan by Binet and Carter (2018) See acast.com/privacy for privacy and opt-out information.