Lørn.tech

In the third part of our Masterclass on Digital Marketing with Ida Serneberg, Silvija picks Ida brain about the ethical issues arising from digital marketing both on a personal and societal level. They discuss how technology, business and marketing can interlink and the issues it could provoke, and how to focus on the primary aim and the dangers of constantly measuring of micro metrics. Ida explores the technology and tools behind marketing message.  — How do you credit a meme? she asked in the episodeYou will learn about:  Ethical boundaries Credibility Memes Targeting  Recommended literature: How Not to Plan by Binet and Carter (2018)  See acast.com/privacy for privacy and opt-out information.