Crossengage | Real Cross-channel Marketing & Crm

In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever. Paul Schwarzenholz, co-founder of the NPS-driven customer experience platform zenloop, has customer loyalty and churn prevention as his area of expertise. Before founding zenloop, Paul co-founded beauty and perfume company Flaconi and he continues to be a business angel and advisor for over fifteen startups. Now, he and the rest of the zenloop team are bringing businesses a better understanding of how their customers think and feel about their products and services. That understanding is very important for customer retention. Retention is one of today's most vital topics for marketers, making our talk with Paul invaluable for anyone looking to retain their customers and improve their margins. https://www.crossengage.io/podcast-9-paul-schwarzenholz-zenloop/