Crossengage | Real Cross-channel Marketing & Crm

For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based agency Performics, he also founded his own companies like “Hitmeister” and invested in a lot of startups. And, of course, he also publishes a lot of content: Andre is writing books, recording podcasts, and organizing events like OMCap. In our podcast, Andre shares insights on building a solid SEO team, finding the right approach to communicate your product, and how SEO works within the overall marketing mix. Last but not least, he tells us why not only the voice in your head can lead to paranoia. https://www.crossengage.io/podcast-2-andre-alpar/