Built On Purpose

Eric is CEO at RYTE™ Brands, a portfolio company whose holdings include RYTE CBD, Moksha Chocolate, and LYTE (CBD Pre-Rolls). He launched RYTE online and in-stores in August of 2020, building out and executing RYTE's branding and product portfolio, DTC and Retail sales channels, and national marketing campaigns. Eric also works closely with RYTE’s portfolio partners to amplify their growth – providing retail trade guidance, strategic direction, and market insight. In the industry since 2014, Eric has a wide-ranging background in CPG sales, manufacturing/processing, brand & product development, compliance, education, and testing. He regularly participates on industry panels speaking on a wide range of topics and has launched multiple brands and dozens of product SKUs into the market. Before joining RYTE™ Brands, Eric led Wholesale/Retail (B2B) Sales at Balanced Health Botanicals, one of the fastest-growing brands in the CPG industry and parent company to both CBDistillery and BOTA. Under his leadership,