Business Of Social

David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve on all of those aspects.  Trevor Bauer and Taiki Green founded Momentum in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way that that baseball players and fans connect and ultimately how the sport is marketed. Alec talks about how baseball is slowly but surely trying to change their rules and procedures to be more forward facing, and how athletes can help to bring fans more of what they love by giving them access into their day to day lives.