Business Of Social

David is joined by Scott Carrington who leads the Digital Marketing, Media and Advocacy team at Patagonia which includes community building, activation and content engagement. He oversees everything from social media, paid media, content marketing to digital advocacy. Scott gives his thoughts on the importance of authenticity and story telling, and why Patagonia puts so much time, energy, effort and resources into so many different communities and organizations. Patagonia is all about putting action behind their words and leading by example, and Scott shares some stories of how Patagonia has been able to inspire change in the world by and continue to innovate the brand and push forward.   FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/   An STN Digital Production:STN is a Social Media Marketing Agency trusted by