Business Of Social

Welcome to another edition of The Business of Social Podcast, panel edition! On the 6th episode of our panel series David was joined by 2 leaders in the beauty industry to take a high level look into the business of beauty, their strategy when it comes to social and how they build a loyal community around their brand. Guestlist: Hannah Beals - VP, Brand Marketing @ OUAI Erin Dwyer - VP, Digital @ OUAI Questions/Topics Include: Why is social strategy so important? Why do you see so much value in creating a community around your brand? How can other brands follow suit? What do most brands get wrong when it comes to social? What immediate challenges did you face when the pandemic hit? How did you rise to that challenge? What are some effective strategies you’ve been able to use with everyone working remotely? With traditional marketing being affected, what digital, app or social pivots did you make to adjust? What have you learned in terms of leadership and teamwork during this? What has been the biggest change